Nina Nannini

“Mama, why are we going back again?” That was the question Nina’s 6-year-old son asked as they left their Italian home again for another roundtrip to the Netherlands.

At the time, Nina was still CEO of a major Dutch media organization. Leading turnarounds. Driving growth. Delivering results.

But something didn’t add up anymore.
> Not in her calendar.
> Not in her body.
> Not in her values.
“I realized I didn’t want another version of the same role.”

So she stopped. And reset.
She moved with her family to the Italian countryside. And started coaching the kinds of people she used to lead:start-up founders, innovators, ambitious women navigating through transitions.

But something kept showing up in her sessions:

• Brilliant people too busy to innovate.

• Too stuck to step back.

• Too overwhelmed to see the next move.
  
  That’s when Nina saw the next shift: What if coaching could extend between the sessions? She’s now training an AI twin (her tone, her methods, her philosophy) so her clients don’t lose momentum. Because reflection can’t wait until the next Zoom session in 2 weeks.
  
  “Coaching is about preserving presence, not replacing it.”
  
  Coaches: how are you helping your clients reclaim space to think?