“My clients are already using AI. If I don’t bring my own approach into that space, I leave them to rely on something else.”
Bram Meurs
MSc Psychology, Mental Coach
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June 2025
Nearly 1 in 3 AI interactions are about emotional support, not productivity.
Translation
Your client’s most personal conversations may already be happening without you.
The Threat
The Opportunity
Claim the 167-Hour Opportunity
You coach for one hour per week. Your client is alone or in ChatGPT the rest of the week. Bridge that gap.
Stay compliant and credible
We summarized ICF, EMCC, NOBCO & EU AI act guidance for coaches
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Read how your AI twin can boost impact, revenue and give back time.
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We interviewed exec and leadership coaches in NL, UK and US
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