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CCCC · COACHNOVA COACH COMMUNITY CALL

What we're walking through.

Louise Doorn and Nick Ponomar

4 June 2026 · 16:30 GMT

Since the April call

What happened in May.

Platform visual update.

Coach and client now have separate logins.

Subscription launched 1 June.

Don't forget to add your billing details.

Voice onboarding design.

The working mock you'll see next.

Thomas Marzano joined as advisor.

Head of brand at ASML and Philips. Now agentic brand strategist.

AI Lab at EMCC, 200 top coaches in the room.

Invited to join the EMCC thought leadership team.

Reciprocoach started group testing.

Kerry Griffith, PhD, running a 10-coach pilot inside their 8,000-strong community.

Partnership signed with Judit's community.

Unique AI coaching partner to Judit Arbi von Bartheld, ICF MCC assessor. Co-hosting AI Lab Discovery and Masterclass.

Still Human campaign launched.

Client lead generation with Roger Maitland, Joanna Lovering, Jayne Ruff.

Three days at Panathenea, Athens.

27 to 29 May. T-shirts on, QR live.

The hybrid bet, validated.

Strong confirmation human in the loop is the right model. Good VC interest.

01 · Platform redesign

Coaching is a conversation. The platform should be one too.

Less typing on setup. Less typing on context.

Where we want your input

Would speaking, not typing, feel right in your hands? Where would it feel off?

Voice-first onboarding mock: the CoachNova welcome screen on a phone, “Welcome, Sarah” with a Let’s begin button and a Nova listens voice prompt.

02 · Client lead generation for coaches

Still Human campaign card: testing lead generation for you. Nick in the t-shirt, the t-shirt back with QR, and three coaches — Dr Roger Maitland in Cape Town, Joanna Lovering in New York, Jayne Ruff in London. coachnova.ai/still-human

Where we want your input

Is lead generation for new clients a service you would pay for?

03 · Community concept

If coaches help build CoachNova, coaches share in the upside.

Referral fee

10% cash on every coach you introduce.

Paid in cash, every paid month, for three years.

Other involvement

A community stock option plan.

Introductions to partnerships, product feedback, content creation and distribution, workshops, references. Anything that helps us grow together. We are opening a community stock option plan so we share the growth.

Where we want your input

Would this appeal to you? What topics would you like to contribute to?

04 · Strategic partnership

An ICF MCC assessor in the room with us.

Judit Arbi von Bartheld
Master Certified Coach (MCC)
One of ~1,400 MCCs globally. The most senior ICF credential, held by less than 5% of credentialed coaches.
An assessor of other MCCs. Reads what we build against the global standard.
Co-host of the BCC AI Lab. The community we co-deliver two recurring formats with from this summer.

The BCC community

2,200 coaches

Becoming a Credentialised Coach. The community we partner with.

Where we want your input

What other leadership coaching communities could be good partners for CoachNova?

Two recurring formats, co-delivered with Judit

From AI-curious to AI-confident.

Monthly · open

AI Lab Discovery.

Free

60 minutes, hands on

An open session for coaches new to AI. What the tools actually do today, what coach-supervised AI means in practice, where to start without losing your craft. Top of the funnel, no commitment.

Paid · deeper

AI Lab Masterclass.

€150

3 × 60 minutes

For coaches ready to work with AI on real client material. Privacy, data, the EU AI Act, the coaching signature, and the extension model. Includes a €100 voucher towards your CoachNova subscription.

Join us

AI Lab Discovery is free, hands on, 60 minutes.

Wed 10 Jun
At 16:00 GMT

AI Lab Masterclass: 3 × 60 minutes for €150, including a €100 voucher towards your CoachNova subscription. First class on Friday 19 June.

Full schedule and signup at coachnova.ai/events

Where we want your input

Do you know colleague coaches who could benefit?

Live on the site · coachnova.ai/events

Two formats, bookable now.

Free, 60 minutes

AI Discovery

A live look at where AI fits your practice.

Duration 60 minutes, live
Cadence Monthly
1

The coaching journey

A shared look at the six moments in a coaching practice: before, during, after, between, and beyond sessions. Where your time goes and where AI changes the picture.

2

AI at different levels

A live coaching scenario, run twice. Once with no context, once with everything you know about the client. The output changes entirely.

3

What becomes possible

Presence in sessions. Clients supported between and beyond the engagement. Marketing rooted in how you actually coach.

All sessions: 11:00 ET, 16:00 UK, 17:00 CET, 18:00 EEST.

Wed 10 Jun 2026 Join for free
Thu 9 Jul 2026 Join for free
Thu 13 Aug 2026 Join for free
Thu 3 Sep 2026 Join for free

Three sessions, five weeks

AI Masterclass

A modern coaching practice you stay in control of.

Duration 3 × 60 minutes
Price €150
Cohort size 20 coaches

Worth €500+ on its own.

€150 with €100 in CoachNova credit applied to your subscription. Curriculum co-created with Judit Arbi von Bartheld, ICF MCC assessor.

1

Map AI across the six steps of your coaching journey

Look at each of the six moments. Where AI supports, where it unlocks, where you remain irreplaceable.

2

Open an agentic-supported practice. Stay in control.

AI agents start helping you run your practice: drafting, surfacing, preparing, following up. You review everything before it reaches your client. Set up on one of your real clients during the session.

3

Design the modern coaching practice

Laura, an AI governance and privacy attorney, joins for informed consent and the client conversation. Then we design the packages and subscriptions that fit. The shape of a practice that works between and beyond the session.

All sessions: 11:00 ET, 16:00 UK, 17:00 CET, 18:00 EEST.

Cohort 2 (June to July)

Fri 19 Jun 2026Session 1
Tue 7 Jul 2026Session 2
Tue 21 Jul 2026Session 3
Join Cohort 2

Beta complete. Thank you for joining early.

Now we want to hear from you.

8 questions. What's working, what isn't yet good enough, what you wish for.

1With how many of your clients have you used CoachNova, how often, and why not with the others?
2Walk me through what parts of CoachNova you use, and why those?
3If you stopped using CoachNova tomorrow, what would you do instead?
4What do your clients make of CoachNova, and what have they said, unprompted, about the messages between sessions or the access after the engagement?
5If we switched it off tomorrow, what would you miss first, and what wouldn't you notice?
6Would you put a supervised AI in front of your clients between sessions, or after the engagement ends? What would make that an easy yes, or a hard no?
7Would you ever offer fewer live sessions plus a supervised AI subscription in between, as a lower-price package alongside your normal work? Who would you offer it to?
8What's the most you'd pay per active client per month before you'd hesitate, and what would push that ceiling higher?

Answer in chat

Email or a 15-minute call. Which works for you?

OPEN MIC

Anything we missed?

Sessions, between-sessions, clients, business model, your own next step.

Coaching that compounds.

Next CCCC: Thursday 2 July, 16:30 GMT.

louise@coachnova.ai · nick@coachnova.ai