What happens after the engagement ends?
Your clients want ongoing support. You don't have unlimited hours. Companion bridges the gap—extending your impact without weekly sessions.
The post-engagement gap
6-month engagements end
Your best clients graduate. They still face challenges but can't justify €5,000/month for weekly sessions.
They reach out sporadically
"Quick question..." emails at 11pm. You want to help but can't sustain this for 20 alumni clients.
Your impact fades
Without ongoing reinforcement, insights from your sessions get buried under daily urgencies.
Introducing Companion
An AI trained on your coaching sessions, available 24/7 to your alumni clients. You set the monthly fee. You monitor every conversation. You can step in anytime.
Trained on your sessions
Companion learns from the actual coaching conversations you had with each client. It knows their patterns, challenges, and the frameworks you introduced.
You stay in control
Monitor dashboard shows every conversation. Set boundaries (e.g., no mental health topics). Step in whenever you want. Disable access for any client anytime.
You set the price
Most coaches charge €50-100/month for Companion access. It's affordable for clients, meaningful for your practice. 20 alumni = €1,500/month recurring revenue.
Think of it like a premium gym
You wouldn't expect to pay for weekly personal training sessions forever. The same logic applies to coaching.
Start with a trainer
3-5 sessions to learn proper form, build a program, and understand your body. Intensive, personalized, expensive.
Work independently
Apply what you learned. Access the gym whenever you need. Follow the program your trainer designed.
Check-ins as needed
After 2-3 months, your trainer checks your progress, adjusts your program, answers questions. Not weekly—just when you need it.
Companion works the same way. Your coaching sessions are the intensive personal training. Companion is the gym membership—clients get ongoing access to your frameworks and insights. You monitor progress and step in when needed, without daily sessions.
How it works
Clients get on-demand access to your coaching approach—without taking your time.
Conversation reflects your specific frameworks, language, and methodology from actual sessions.
The business model for coaches
Example: 20 alumni clients
You control pricing. Some coaches charge €50/month for basic access, others charge €100+ for priority response times. Set what feels right for your practice and your clients' budgets.
Join the beta waitlist
We're launching Companion with a small group of founding coaches in Q2 2025. Join the waitlist to get early access and help shape the product.
No spam. Just updates on beta access and launch timeline.
Common questions
Does this replace me as a coach?
Think of Companion as extending your coaching methodology beyond the formal engagement—like recommending books, frameworks, or reflection exercises, but personalized to each client's journey with you. You're still the coach. Companion is trained on YOUR sessions, uses YOUR language, and reinforces YOUR frameworks. It's another resource in your toolkit for supporting alumni clients.
What if Companion gives bad advice?
You see every conversation in your monitor dashboard. You can set boundaries (e.g., no mental health topics, no career decisions, etc.). You can step in at any time. If you're uncomfortable with how a conversation is going, you disable that client's access and take over directly.
Is this ICF compliant?
Companion is positioned as "ongoing development support" after formal coaching engagements end, not as active coaching. You maintain ethical responsibility, client consent is required, and you have full visibility and control. We're working with ICF-certified coaches to ensure the product aligns with Code of Ethics.
How much time does monitoring take?
Most coaches spend 5-10 minutes per client per month reviewing conversation summaries. You can set alerts for specific topics (e.g., "burnout," "quitting") that require your immediate attention. You're not reading every message—just staying aware.
How do I introduce Companion to clients?
Most coaches mention Companion mid-engagement: "We're designing a program together. After our formal sessions end, you'll have the option to continue accessing these frameworks through Companion—an AI trained on our work together. We can discuss this closer to when we wrap up." This sets expectations early without pressure, and gives clients time to understand the value before making a decision.
What's my liability if a client acts on Companion's guidance?
Companion includes clear disclaimers that it's a reflection and development tool, not professional coaching or advice. Clients acknowledge this when they sign up. Your terms of service should clarify that Companion is supplemental support after formal coaching ends, not a substitute for professional judgment. We provide sample disclaimer language to include in your coaching agreements.
When will this launch?
We're targeting Q2 2025 for beta launch with a small group of founding coaches. Public launch expected Q3 2025. Join the waitlist to get early access and help us refine the product before it goes live.
Interested in being a founding coach?
Early access, special pricing, and the chance to shape Companion before launch.