AI Education

Give your clients more than the hour.

Name: AI Discovery — Thu 9 Jul 2026
Start: 2026-07-09T15:00:00Z

Coaching that compounds.

AI lets you hold the room in moments you can't physically be there. The 11 p.m. before a board call. The Tuesday they want to think it through. The months after the engagement closes. Your craft, in your client's pocket. In your voice.

Join the next AI Discovery Discover the AI Masterclass

Co-created with leaders in the profession

ICF MCC assessorJudit Abri von Bartheld · BCC community

EMCC GlobalDigital and AI Group

PhD ResearchAI Efficacy in Leadership Coaching

What's ending

For 20 years, coaches traded depth for reach and called it discipline. That trade ends here.

Recurring revenueCompound IPReach beyond the hour

The coaches who set this up first will define what great coaching looks like in 2030. The rest will look up and notice they were left behind.

My client said: 'Wow, it totally captured the essence of our session.' CoachNova is very accurate in analysing my sessions and I love the little nudges. The platform is super easy and intuitive to use.

Isobel Donaldson MA

Organizational Psychologist, Executive & Team Coach, Manchester, UK

Start free. Go deep when you're ready.

Free, 60 minutes

AI Discovery

A live look at where AI fits your practice.

Duration60 minutes, live

CadenceMonthly

1
The coaching journey
An overview of where AI is showing up across the six moments of a coaching practice. Building it, before, during, after, between, and beyond sessions. You leave with a clear sense of where AI is already useful and what could become possible for your own practice. The full mapping exercise is in Session 1 of the Masterclass.
2
AI at different levels
A live coaching exercise we run together. The same scenario, twice. Once with no context. Once with everything you know about the client. The output changes entirely. You see the difference, and you learn how to start your own digital knowledge garden, the place your craft compounds.
3
What becomes possible
Presence in sessions. Clients supported between them and beyond the engagement. Marketing rooted in how you actually coach. New business models you could explore now. A clear picture of what your practice could look like.

All sessions: 11:00 ET, 16:00 UK, 17:00 CET, 18:00 EEST.

Thu 9 Jul 2026
Thu 13 Aug 2026
Thu 3 Sep 2026
Thu 24 Sep 2026

Three sessions, five weeks

AI Masterclass

A modern coaching practice you stay in control of.

Duration3 × 60 minutes

Price€50

Cohort size15 coaches

1
Map AI across the six steps of your coaching journey
Look at each of the six moments in a coaching practice. Building your practice, before, during, after, between, and beyond sessions. See what AI can support, what it can unlock, and where you remain irreplaceable. By the end of the hour you have a clear, concrete map of where AI fits your practice and a sense of what becomes possible when it does.
2
Bring AI to augment your coaching practice
From the 50+ ideas we generated in Session 1, pick 3 to 5 to focus on. Arrive having chosen your path: try CoachNova on a real client, build your own setup with maximum freedom in Claude Cowork, or create a custom GPT or similar chatbot. By the end of the hour your setup is live, with you in the loop on everything that reaches your client. Two weeks of real interaction. Bring what you saw to your peer cohort and compare notes with credentialed coaches doing the same work.
3
Upgrade your coaching business with AI
Offer more to your clients without working more. Introduce the extension between and beyond sessions, with subscriptions to your private AI twin. Instead of only selling hours, sell access to your digital twin. We work through pricing together. Second half: Laura, AI governance and privacy attorney, on privacy, confidentiality, and contracting.

All sessions: 11:00 ET, 16:00 UK, 17:00 CET, 18:00 EEST.

Included with your seat

2 months of CoachNova free with one client. Run AI live in your practice during the cohort.
Day 3 with Laura Ozolina, privacy and data governance lawyer. Consent, confidentiality, contracting.
Peer cohort of 15 senior coaches. Real feedback, real exchange, real names.

Cohort 3 (September to October)

Tue 8 Sep 2026Session 1
Tue 22 Sep 2026Session 2
Tue 6 Oct 2026Session 3

Cohort 4 (October to November)

Tue 20 Oct 2026Session 1
Tue 3 Nov 2026Session 2
Tue 17 Nov 2026Session 3

Co-created with the profession

Made with the people who set the standard.

Becoming a Credentialed Coach

Judit Abri von Bartheld is an ICF MCC assessor and founder of BCC, one of the most respected voices in the profession on coaching standards and practice. She co-designed this workshop with CoachNova.

EMCC Global

Louise contributes to the EMCC global thought leadership team on AI in coaching. In May 2026 she hosts an in-person AI Lab at the EMCC Global Conference in Zagreb, the first time EMCC has run this format at a global event.

Independent Research

In early-stage collaboration with three PhD researchers, all from psychology backgrounds, on the efficacy of AI in leadership coaching. The intersection of rigour and practice is where the real answers will come from.

What you walk away with

Walk in curious. Walk out ready.

A map you can use tomorrow.

Six moments of a coaching practice. Where AI helps. Where it doesn't. The exact line between them. Yours to keep.

You've used it. Not just heard about it.

Discovery: a live coaching scenario you run yourself. Masterclass: AI live with a real client by Session 2, in your voice, with you reviewing everything that reaches them.

The AI conversation, handled.

Consent. Confidentiality. The words to say to your client. Discovery gives you the foundation. Masterclass adds a privacy attorney on Day 3.

Join the next AI Discovery Discover the AI Masterclass

Common questions

What people ask before signing up.

The Discovery is a free 60 minute taster. You see how AI fits in coaching, try it live, and decide if you want to go deeper. The Masterclass is a paid three session deep dive over five weeks. You map AI across the six moments of your coaching practice, open an agentic-supported approach on one real client, and design the packages and subscriptions that fit. You review everything before it reaches your client. Most coaches start with the Discovery.

Each cohort is capped at 15 coaches. Small enough that peer feedback is real and conversations stay personal. Large enough that the cohort has a range of perspectives across regions, sectors, and styles of practice.

No. The sessions work for coaches at every level of AI familiarity. Most attendees have used ChatGPT casually but not for coaching. That is exactly the right starting point.

For the Discovery, a free account with ChatGPT, Claude, or Gemini is enough. For the Masterclass, you also bring one client to work with. CoachNova is free with that client for two months as part of joining the Masterclass, or you can choose another tool (Claude Cowork or a custom GPT).

We are honest about CoachNova from the start. The Discovery works with any AI tool, and the insights are yours to keep regardless. The Masterclass uses Nova because that is where we have built real depth. You leave with a clear map of where AI fits your practice, a real client setup, and the language to talk about it with confidence. Not a sales call.

We recommend all three for the full experience, but each session stands on its own. We share recordings if you miss one.

Passmore, Tee & Rutschman at Henley Business School (2025) on AI coaching agents meeting the ICF ACC standard. The Microsoft & LinkedIn Work Trend Index (2024) on knowledge workers turning to AI for personal support. Full references and the rest of the field's recent research are shared during the sessions.

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Start free. Go deep when you're ready.

AI Discovery

The coaching journey

AI at different levels

What becomes possible