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    AI, coaching, and the questions that actually matter.

    Where your data lives. How supervision works. What 52 coaches told us. Independent thinking for leadership coaches navigating AI - from governance to practice growth.

    AI in Coaching20 April 2026Louise Doorn

    From a cold message to Zagreb. In three weeks.

    4 min read

    Most organizations buying AI in coaching hand executives a human coach and everyone else a chatbot. I went looking for people thinking about it differently — and three weeks later found myself invited to host the AI Lab at EMCC Global in Zagreb.

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    How It Works31 March 2026Nick Ponomar

    How Your Private Digital Twin Works

    8 min read

    Your Nova AI builds a private model of how you coach. Here is the pipeline from session to coaching intelligence, and how it compares to other approaches.

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    How It Works28 March 2026Nick Ponomar

    Your Nova AI Becomes Your Marketing Engine

    7 min read

    Starting in July, your Nova AI generates LinkedIn posts, blog articles, and a full landing page from your coaching signature.

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    AI in Coaching28 March 2026Louise Doorn

    What Is Coach-Supervised AI?

    6 min read

    AI proposes. The coach decides. Nothing reaches your client without your approval. Here is the framework that keeps you in control.

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    How It Works24 March 2026Nick Ponomar

    How CoachNova Keeps Your Client Data Separate

    8 min read

    A look at CoachNova's four-layer data architecture: how we build your digital twin voice while keeping every client's information strictly siloed.

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    AI in Coaching24 March 2026Louise Doorn

    Your Coaching Sessions Deserve Better Than a Meeting Tool

    8 min read

    Generic note-takers store every word on US servers and produce meeting minutes. Coaching deserves a purpose-built approach.

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    How It Works21 March 2026Nick Ponomar

    Extension Subscriptions: Keep Coaching After the Contract Ends

    8 min read

    The engagement ends. The developmental thread breaks. Two ways to keep your coaching working after the contract ends - from self-service digital twin access to guided extensions with weekly reports and direct messaging.

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    Insights20 March 2026Laura Foltina

    Where Your Coaching Data Actually Lives

    7 min read

    Most AI tools cannot tell you where your client's data is stored, who can access it, or what happens to it after you stop paying. Here is what to ask before you sign up for anything.

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    Insights19 March 2026Louise Doorn

    What 52 Coaches Told Us

    10 min read

    52 coaches. 11 countries. Six months of listening before we built anything.

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    Practice Growth15 March 2026Louise Doorn

    How to Support Coaching Clients Between Sessions

    9 min read

    WhatsApp threads, email check-ins, voice notes you send at 10pm. You are already doing between-session work. You are just not getting paid for it.

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    Insights11 March 2026Louise Doorn

    AI Coaching Platforms Compared

    12 min read

    Enterprise, mid-market, and independent. An honest look at every option.

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    AI in Coaching7 March 2026Louise Doorn

    Most Coaches Are Wrong About AI

    10 min read

    57% of coaches say AI has no place in coaching. The data disagrees. Here is what happens when coaches actually try it.

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    AI in Coaching3 March 2026Louise Doorn

    Coach-Supervised AI and ICF Competencies

    7 min read

    The ICF worry is that AI replaces the human relationship. Coach-supervised AI does the opposite. Here is why it deepens the work instead of diluting it.

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    AI in Coaching27 February 2026Laura Foltina

    The AI Governance Question Coaches Are Not Asking

    8 min read

    Your client shares something vulnerable in a session. An AI processes it. Who is responsible for what happens next? The answer is less clear than you think.

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    Practice Growth26 February 2026Louise Doorn

    From Projects to Recurring Revenue

    8 min read

    Turn completed engagements into ongoing relationships. The maths works.

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