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    Nobody argued about the AI

    Three of the most established coaches I have met took our premise apart. None of them argued about the AI. All three went to continuity, and each left a condition.

    Louise DoornLouise DoornCo-founder and CEO · 31 July 2026 · 4 min
    How it opens

    Twenty years of executive coaching. Thirty years and twelve books. And a career in technology that started in 1982.

    I went in expecting to defend the AI. That is usually where these conversations start.

    Not one of the three took the bait.

    Read the post →
    28 July 2026

    The Third Track

    The platforms picked a position: AI for the many, human coaches for the few. The people handed to the AI tier are not being coached. They are being informed.

    Louise DoornCo-founder and CEO
    2 min
    22 July 2026

    Build the mad thing

    The barrier to making things has collapsed, and an ocean of output is arriving that all looks and sounds the same. What gets scarce is what only a person can put behind the work.

    Louise DoornCo-founder and CEO
    7 min
    15 June 2026

    Human in the loop. On the loop. Out of the loop.

    Both coaching bodies have called on the profession to engage. Neither has set a standard yet. The window in which coaches set their own is open right now.

    Laura FoltinaAI Governance and Privacy Lawyer
    9 min
    3 June 2026

    How to capture your in person sessions

    Some of your best work happens across a table, on a walk, or in a room with nothing but a coffee going cold. Two ways to make sure it counts like everything else.

    Nick PonomarCo-founder and CTO
    3 min
    18 May 2026

    Beyond the known. Notes from Zagreb.

    What 200 coaches taught a non coach about the future of the craft, at the EMCC Global Annual Conference.

    Louise DoornCo-founder and CEO
    5 min
    21 March 2026

    Keep coaching after the contract ends

    The engagement closes and the developmental thread breaks. Two ways to keep the work going once the contract is over, and what each one asks of you.

    Nick PonomarCo-founder and CTO
    8 min
    20 March 2026

    Where your coaching data actually lives

    Most AI tools cannot tell you where your client's data is stored, who can reach it, or what happens to it after you stop paying. Here is what to ask before you sign up for anything.

    Laura FoltinaAI Governance and Privacy Lawyer
    7 min
    19 March 2026

    What coaches told us before we built anything

    More than 70 coaches. Six months of listening before a single line of product existed, and the interviews have never stopped since.

    Louise DoornCo-founder and CEO
    10 min
    Research, in progress

    The efficacy study, written up as it happens

    We are building an efficacy study with coaches rather than about them: drafted this summer, workshopped with the coach community, run in the autumn. The method, the instruments, and the results land here and in the newsletter, including the parts that do not go our way.

    Try it in your own practice.

    Sixty days with your whole practice, every feature, every client you bring.

    The AI for Coaches Newsletter

    Bi-weekly: what our coach community is learning, a coach worth knowing, where the research stands, and what is actually changing in AI and coaching.

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