Pricing

    Coaching that compounds.

    €19* per active client, a month. Everything included. No tiers, no add ons, no share of what your clients pay you. The cost story ends there. The earning story is longer.

    €19*per active client, a month
    Everything is included
    In the session
    • The note taker, in every session
    • Session notes, read against ICF PCC markers
    • A prep brief before every session
    Between and beyond sessions
    • Themes and goals across the engagement
    • Client messaging in your voice, approved by you
    • The client mobile app, for every client
    • Your own AI, working from your sessions, for any client you coach
    On your terms
    • Onboarding with our team, or with a fellow coach
    • Pause a client and you stop paying for them
    • Cancel any month, and your data leaves with you

    Free for 60 days, your whole practice. Card at signup, first charge on day 61, for whatever is still active. Pause or cancel any client any time. We remind you at day 45 and again a week before.

    No modules, no tiers, no upgrade calls, and we take no share of what your client pays you. Billed monthly. *Excl. VAT or sales tax where it applies.
    Mārtiņš Melkis
    "CoachNova is an additional layer on top of the practice, a different way to work with clients. It is a business partner for the coach."Mārtiņš Melkis, Systems thinking coach (APC), Latvia
    What is now possible

    Your coaching goes further, and your practice with it.

    Admin platforms organise your calendar and your invoices. CoachNova gives hours back and keeps the work alive between and beyond your sessions. It puts your coaching in reach of people who could never book a full engagement, on packages you shape and price yourself.

    The change holds after the last session

    Your AI already knows the work you did together, so your client keeps that support when the engagement ends. An anchor session keeps you steering, and what continues for them recurs for you.

    Run your numbers

    A day back every month

    Notes at PCC level, prep with real depth, and 20 to 30 minutes back on every hour coached. That time goes where you decide: deeper with your clients, or into building the practice.

    A wider base, at your full rate

    Fewer sessions over a longer engagement, your AI and messaging between and beyond them. Coaching reaches people your calendar never had room for.

    See two coaches do it

    A sharper craft, every engagement

    Themes surface across the engagement, you see your own patterns as a coach, and the next client gets the benefit.

    Joanna Lovering
    "Typically I meet a client weekly, twelve sessions, about three months. With [my AI] I could meet them monthly, and their money lasts a year instead."Joanna Lovering, Executive presence coach, New York
    Two ways to run your practice

    The sessions end. The coaching does not have to.

    Sessions only
    • The revenue ends with the engagement
    • The change your client made starts to fade
    • They carry on alone, or with a chatbot that knows nothing of your work
    • Or you discount to keep them, and your rate never comes back
    Change that holds
    • Your client keeps your questions and your voice, between and beyond the sessions
    • The coaching keeps going, as a second offer
    • Recurring revenue at a price you set, and we take no share of it
    • When they are ready for more, you are already there

    Many coaches run CoachNova alongside an admin tool. Different job, small overlap. See how we compare → (opens in a new tab)

    Real examples

    How two coaches expanded their practice.

    Bram Meurs

    One coach's new rhythm

    Bram Meurs, Coach to Entrepreneurs and Top Athletes, Netherlands
    Two sessions to set the stage and personalise his AI properly
    An anchor session after six weeks, then one every three months
    His AI and messaging carry the space between
    Fewer sessions in the calendar, and his package price did not change
    All of it runs on €19 per active client, excl. VAT
    Joanna Lovering

    A second offer, same people

    Joanna Lovering, Executive presence coach, New York
    A new offer for 24 people she had already coached
    Put to three of them so far, and the first one is in
    Her AI, working from transcripts of the sessions they already did
    A live hour every few months to steer
    She pays only for the clients who are active
    A second revenue stream

    When the coaching continues, the revenue does too.

    Past clients who keep going. Current ones on a longer rhythm. New ones who could never fit the full package. Your AI carries the work between and beyond the sessions, so none of it needs another hour in your calendar.

    The maths below counts the first group. Drag the slider, and type the price your clients pay you.

    What each client pays you, a month:
    They pay you1,600
    CoachNova costs you (€19 per active client, excl. VAT)152
    New recurring revenue, each month1,448
    Across a year17,376
    This is new revenue, on top of the practice you already run, from people you have already coached. It runs on your own material: your questions, your voice, your way of working, held as an asset the practice owns rather than an hour you sell again. Across a year assumes they stay the year. Put your own number in: the 200 it opens with is only a starting point, and around the middle of what coaches are charging. You decide what your clients pay, and CoachNova takes no share of it. Time counts too: coaches get 20 to 30 minutes back for every hour coached.
    Not starting today?

    We email you these numbers and nothing else. How we handle your data.

    Richard Black
    "People who are not quite ready for a full coaching engagement can get access to something that is a step before that, a lower barrier to entry. And it is based on our own work, how we talk and think and coach. That is a value add, so why not?"Richard Black, Executive coach, Barbados

    Those numbers need a live practice.

    Add them all, free for the same 60 days.

    Questions about pricing

    What coaches ask before they start.

    See what it earns in your own practice.

    The change your clients make holds, and so does the revenue that comes with it.

    More than 70 coaches shaped this.

    Talk to Louise, our CEO (opens in a new tab)

    Free for 60 days, your whole practice, one window from signup. Card at signup, first charge on day 61, for whatever is still active. Pause or cancel any client any time.