The 90% question*: what AI handles, what only you can do?
Practical AI literacy for coaches who want to grow without adding hours.
The Conference Board, October 2025: AI Can Provide 90% of Career Coaching…But Humans Still Matter
You leave knowing what to do next.
See exactly where AI fits your practice today
A practical map of what AI handles well and where your judgment is irreplaceable. You leave knowing where to start.
Price what you're actually worth
You know what you bring. This session helps you see why the hourly model undersells it, and what a different structure looks like in practice.
See a different way to work with clients
Not more clients, not more hours. A way to stay in the relationship longer, go deeper, and get paid for continuity rather than sessions.
The 90% Question
60 minutes · Interactive, hands-on
Three exercises with a free AI tool. You discover what AI handles well, define what only you can do, and see the three levels of AI in coaching. You leave with personal outputs, not slides to forget.
The Time Audit
List your last 10 coaching-related tasks. Mark each “Only I” or “Could be handled.” Most coaches find 40–60% could be handled. You see where your time actually goes.
"If you're spending half your week on tasks that could be handled, you're not protecting your value. You're burying it."
Your Coaching Signature
Think of your single best coaching moment. What did you do? What did you read in the room? Could AI have done it? This defines your edge. Peer sharing included.
"That is your signature. The deep relational work cannot be replicated. Now you can articulate it."
The Client Test
Give ChatGPT a coaching scenario. Read the response. Structured, competent, generic. It did not coach. This is what your clients get when they turn to generic AI.
"Something. Not nothing. But not you."
Then: the three levels of AI in coaching
Single Prompt
ChatGPT as Google. No context, no memory. Every conversation starts from zero. What you did in Exercise 3.
Effort: low · Output: generic
Knowledge Garden
Upload your frameworks, notes, methodology. Better output, but you become your own AI engineer. Most coaches don't sustain it.
Effort: high · Output: personalised but static
Agentic AI
The AI learns from your actual sessions. Handles prep, notes, messaging. You approve everything. Nothing reaches clients without your sign-off. This is CoachNova.
Effort: low · Output: personalised and evolving
The ongoing coaching extension in practice
60 minutes · 3-coach panel, conversation, Q&A
Three coaches share their honest experience. Different practices, different starting points, same honesty. Louise facilitates. Coaches convince coaches.
The Sceptic
"I almost didn't try it."
Was sceptical about AI in coaching. Shares what made them try it and what they found.
The Client Focus
"Here's what my clients said."
Focused on the client experience. Shares how clients actually responded.
The Business Builder
"Here's what changed for my business."
Growth-focused. Shares the revenue model and what it meant for their practice.
Panel Q&A
Attendees ask the panel directly. Coach-to-coach. The real convincing happens in the unscripted answers from peers.
The economics of ongoing coaching
How the ongoing coaching extension creates recurring revenue after engagements end. You set the price. You keep the margin.
Ethics, consent, and privacy
Informed consent. ICF ethical guidelines. EU hosted. Client data never used to train AI. How to talk about it with clients.
Your next step
Try free with your first client. No credit card required. Decide for yourself.
Built on peer-reviewed research, not opinions.
of day-to-day coaching functions can be provided by AI
The Conference Board, 2025
AI coaching agents now meet ICF Associate Certified Coach standard
Passmore, Tee & Rutschman, Henley 2025
the gap between sessions where momentum is highest and support is lowest
Passmore, Henley Business School
“Both things are true. 90% of coaching functions can be handled. But the deep, relational, emotionally complex work that defines expert coaching cannot. The question is: do you know which parts of your practice fall into which category?”
What this webinar is not.
Not a lecture
You'll spend more time doing than listening. Three hands-on exercises with your own AI tool.
Not a hard sell
We're honest about CoachNova from the start. But the exercises work with any AI tool and the insights are yours to keep.
Not a technical course
No coding. No prompt engineering. If you can use Zoom and type a sentence, you can do this.
Not a certification
It's professional development. You leave with clarity and personal outputs, not a credential.
Your host
Louise Doorn
Co-founder, CoachNova.ai
A coachee for over ten years. Talks and co-creates with coaches daily, and has interviewed more than 50 coaches across 11 countries to understand what they actually need from AI. Built CoachNova to make the business model real. Facilitates Session 1 and the panel in Session 2.
Register for the next cohort
A free AI tool (ChatGPT, Claude, or Gemini) is needed for Session 1. Can't make it live? Register anyway and we'll send the recording.
Questions about the webinar
Curious? Start here.
One hour. Three exercises. You leave knowing exactly what AI handles well and what only you can do best. Limited to 40 coaches per cohort.
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