Still Human · Meet the Coaches · Episode 1

    “A lot of coaches coach who they used to be.”

    Chris Perkins read that line in a book and saw himself. In his late forties, with family pressures and a lot of travel, he needed a coach and didn’t have one. Today he is that coach, for senior professionals in midlife.

    Chris Perkins Scotland
    “I bet I’m not the only one in that situation. Those are the people I can help best.”Chris Perkins, on who he coaches

    Working with Chris

    What you get when you work with Chris

    Coaching with Chris comes with a few extras that carry your work between and beyond your sessions.

    In the session

    His full attention.

    No notebook in the room. With your consent, CoachNova takes the notes, so Chris can listen. I would often struggle to read my own writing.

    Recording, with consent

    You agree in your first conversation with Chris, before any session.

    After the session

    Your session, in writing.

    The same day, in your own app: a summary, the key themes and what you said you’d do. Something really tangible to be able to reflect on.

    Latest notes · from Chris
    The next chapter, named
    • Summary
    • Key themes
    • What you said you’d do
    Demonstration

    Work with Chris

    Ready for your next chapter?

    Chris coaches senior professionals through the five big challenges of midlife: happiness, relationships, meaning, health and career. Your first call with him is free: 45 minutes on video, no pitch, no pressure.

    Behind his practice

    What helps Chris run his coaching practice

    Chris calls CoachNova “my executive assistant in a coaching session, much more than a note taker”. When he started, he asked his most cautious client first.

    Before

    He walks in prepared.

    What’s worth remembering from last time, ready when he is. The session prep for upcoming sessions is just remarkable.

    Prep ready
    CoachNova session prep: a summary of the last session, a suggested opening question, and what happened since

    Suggested opening

    “John, you’ve had a few weeks now of actually living with the boundaries and decisions you made with David. How is that landing for you, and what’s shifted since we last talked?”

    Demonstration

    Over time

    He learns from the patterns.

    Themes across sessions, beyond the surface level. It’s acting as a catalyst for my own development.

    Themes across sessions · John
    • Family time, keptThree weeks in a row
    • Disappointing people, for clarityHolding boundaries with his team
    • A new leadership identityFocus and accountability
    Patterns spottedDemonstration

    For himself

    A voice note to reflect.

    Private reflections for supervision, a feature he asked for and got within weeks. Terrific.

    Private to Chris

    Reflection for supervision

    Voice noteafter the session
    Stays with Chris, for supervisionDemonstration

    Watch Chris

    Two short films, no script.

    Chris on being present in the room, and on the client he asked first.

    The question

    How do clients react when their coach uses AI?

    Chris Perkins, a midlife transformation coach in Scotland, explains the tool before the first session and asks for consent. He started with his most cautious client, who checked the security and privacy setup and was completely comfortable. Every client since has agreed.

    In his words

    “I explain CoachNova in the initial discussion, before the first session, and get their consent to record.”
    January 2026

    An algorithm introduced us

    LinkedIn showed Chris one of Louise’s posts. He wrote that morning and booked a call for the Tuesday. Soon after, he was the first coach to email us asking where he could pay.

    His advice to coaches new to AI

    “You have to try it and see what happens and be open to learning and experimenting and be curious about it.”

    One small experiment, with one client. Whatever happens, you learn something.

    A living page

    Chris’s story keeps going. So does this page.

    Every few months, a new short and what Chris is learning with his clients.

    October 2026 · Episode 1

    Starting with the hardest yes

    His first client on CoachNova was his most cautious one. Every client since has said yes.

    Early 2027 · Next chapter

    What his clients are learning

    A new short, and what has changed for the people he coaches.

    Later in 2027

    The patterns, a year on

    Will a year of patterns make him a better coach? He thinks so. We’ll ask.

    Read the full conversation between Chris and Louise

    Why midlife coaching

    Chris: I read something a while ago. The author said a lot of coaches coach who they used to be. I look back at my career, and the time I most could have done with a coach was in my late forties, going through a really rough patch: family pressures, lots of travel, lots of other things going on. I thought, I bet I'm not the only one in that situation. Those are the people I can help best.

    CoachNova in thirty seconds

    Chris: I think of CoachNova as being my executive assistant in a coaching session, much more than a note taker. It does an amazing job of summarizing the sessions. But what is even more valuable is the themes and patterns it recognizes, logging client commitments, and the session prep for upcoming sessions is just remarkable. So I can be more present in a coaching session. I would often struggle to read my own writing when I used to take my own notes, so all of that's gone away.

    How he explains AI to a new client

    Chris: I explain CoachNova in the initial discussion, before the first session, and get their consent to record. I have the utmost confidence in the level of privacy and security built into the platform. So far, all of my clients have been happy to use it. I thought initially there might be some resistance, but that hasn't been the case.

    Starting with the hardest yes

    Chris: I was working with a very risk averse client at the time, and I thought, if anyone is going to have an issue with this, I'll try it with this client. He looked into what you've set up around security and privacy and was completely comfortable using it.

    Becoming a better coach

    Chris: I am learning things about how I coach from the patterns and the themes it's recognizing, things beyond the surface level. It's acting as a catalyst for my own development. Two years worth of that and I think I will be a better coach as a result.

    Advice for coaches new to AI

    Chris: The design thinking principle of prototyping and experimenting applies here. You have to try it and see what happens and be open to learning and experimenting and be curious about it. It can be a small experiment, a small test, and whatever happens, you will learn something.

    Building it together

    Chris: I suggested a notes feature for me as a coach, notes that don't go to the client, for my own reflection or to take to supervision. You built it within a matter of weeks, and instead of just notes it records a voice note. Having it all in one place has been terrific.

    Should I tell my coaching clients that I use AI?

    Chris Perkins explains the tool in the first conversation, before any session, and asks for consent to record. He tells clients what they gain: no note taking, and a summary with the themes and commitments after every session.

    Will a cautious client accept an AI note taker?

    In Chris's experience, yes, once they can see how their data is handled. His most cautious client looked into the security and privacy setup and was completely comfortable.

    As a client, what do I get when my coach uses CoachNova?

    Chris explains the tool in your first conversation, and you decide before any session. You get a summary of every session in your own app, with the key themes and what you said you'd do, so you have something tangible to reflect on between and beyond your sessions. Chris's own reflections for supervision stay with him.

    How should a coach start with AI?

    Small. Chris applies design thinking: one small experiment, curiosity, and learning from whatever happens.

    CoachNova

    Walk in prepared. Leave the pen down.

    Session prep, notes and every client’s commitments in one place, and a summary your client has the same day.