Still human
    ChatGPT is not a coach.

    Crushing MRR? Don't crush yourself.

    We're builders too. We know what shipping at this pace does to a founder. CoachNova is what we wished existed. A real coach in your corner with AI that makes the work between and beyond sessions more impactful.

    Louise Doorn and Nick Ponomar, founders

    Cape TownNew YorkLondon
    Talk to a real one

    Free 30 minutes. Pick a real human.

    Credentialed coaches across three cities, so you can find one in your time zone and in your stride.

    Dr Roger Maitland

    Dr Roger Maitland

    Cape Town

    PhD, University of Cape Town. Coached leaders at Google, Salesforce, and fast-growing scale-ups across four continents. Works at the intersection of complexity, high-stakes transitions, and the tensions that come with growth.

    Book 30 minutes
    Joanna Lovering

    Joanna Lovering

    New York

    MA in Organizational Psychology, Columbia University. Has built leadership programs and coached executives at organizations including JetBlue, lululemon, Google, and Citi. Works at the intersection of executive presence, behavioral change, and the defining moments that shape a leader's credibility and career trajectory.

    Book 30 minutes
    Jayne Ruff

    Jayne Ruff

    London

    Chartered Occupational and Coaching Psychologist. Applies behavioural science to leadership change at scale.

    Booking opens soon

    What's different on CoachNova

    A chemistry check is just the start. Coaching with them on CoachNova means the work keeps going between and beyond your sessions.

    Async messaging between sessions.Voice or text with your real coach, when something comes up.
    Their private AI twin, tuned to your work.Trained on your sessions together. Available to you between calls and after the engagement ends.
    Two futures of coaching

    One replaces the human. The other extends them.

    Future one

    AI replaces the coach.

    Faster. Cheaper. Infinitely scaleable. Generic answers to the most important questions you'll ever ask. Built by companies that have decided humans are the bottleneck.

    Future two

    AI extends the coach.

    A real human in your corner. AI that knows your sessions, your patterns, your trajectory. The coaching gets sharper every time. And it doesn't end when the engagement does.

    More on coachnova.ai
    From the founders

    Built by builders who got coached.

    We built CoachNova because the coaching we needed kept fading the minute the call ended. Coaching that compounds is what we wished existed, so we are building it for every founder doing hard things.

    Louise Doorn

    Louise Doorn

    Co-founder and CEO
    Nick Ponomar

    Nick Ponomar

    Co-founder and CTO

    Coaching that compounds.

    coachnova.ai