We're builders too. We know what shipping at this pace does to a founder. CoachNova is what we wished existed. A real coach in your corner with AI that makes the work between and beyond sessions more impactful.
Louise Doorn and Nick Ponomar, founders
Cape Town·New York·London
Talk to a real one
Free 30 minutes. Pick a real human.
Credentialed coaches across three cities, so you can find one in your time zone and in your stride.
Dr Roger Maitland
Cape Town
PhD, University of Cape Town. Coached leaders at Google, Salesforce, and fast-growing scale-ups across four continents. Works at the intersection of complexity, high-stakes transitions, and the tensions that come with growth.
MA in Organizational Psychology, Columbia University. Has built leadership programs and coached executives at organizations including JetBlue, lululemon, Google, and Citi. Works at the intersection of executive presence, behavioral change, and the defining moments that shape a leader's credibility and career trajectory.
Chartered Occupational and Coaching Psychologist. Applies behavioural science to leadership change at scale.
Booking opens soon
What's different on CoachNova
A chemistry check is just the start. Coaching with them on CoachNova means the work keeps going between and beyond your sessions.
Async messaging between sessions.Voice or text with your real coach, when something comes up.
Their private AI twin, tuned to your work.Trained on your sessions together. Available to you between calls and after the engagement ends.
Two futures of coaching
One replaces the human. The other extends them.
Future one
AI replaces the coach.
Faster. Cheaper. Infinitely scaleable. Generic answers to the most important questions you'll ever ask. Built by companies that have decided humans are the bottleneck.
Future two
AI extends the coach.
A real human in your corner. AI that knows your sessions, your patterns, your trajectory. The coaching gets sharper every time. And it doesn't end when the engagement does.
We built CoachNova because the coaching we needed kept fading the minute the call ended. Coaching that compounds is what we wished existed, so we are building it for every founder doing hard things.