Your clients’ breakthroughs happen between and beyond sessions. Now your coaching does too.
Until now they worked those moments through alone, or with a chatbot that has never met either of you. Give them your AI instead: private to any client you coach, grounded in your sessions, in your voice, supervised by you.
You run an extended coaching practice. Engagements that continue pay you monthly, so your reach and revenue grow, not your calendar.
I’m telling my chair tomorrow. I’ve rewritten the opening five times in my head and I still can’t pick one. Help me think it through.
Chris AIIn session two you said the restlessness only had a shape once you said it out loud. What is the version you would open with if you were not managing his reaction?
Identity beyond the role, session two
See your themes over time ›
Join 70+ coaches co-creating CoachNova with us. Meet them ↓
Coaches named six problems. We built six answers.
Playing through all six. Tap one to stay with it.
Arrive prepared. Leave without homework.
CoachNova takes the notes, so you can be fully present in the session rather than writing through it. It reads patterns across sessions against ICF PCC markers, and builds your prep for the next one.
A notetaker leaves you with a document. These notes become what your client's AI works from.
Coaches save 20 to 30 minutes for every hour coached.
Keep them moving.
The commitments they made stay in front of them. Your AI proposes the nudge and times it to land when it matters, and it does not go out until you approve it.
They can write back, or think it through with your AI at eleven at night, the evening before the conversation they are dreading.
Your hour stops being catch up. They arrive further on than they left.
Say yes more often.
Offer them your AI and your messages, with live sessions spaced further apart, or one anchor session when it matters. You set the price.
Every session you record adds to what your AI holds, so an offer you make to a client from three years ago is built on the work you actually did together.
Joanna found 24 more clients this way. Her story ↓
Make yours the one they ask.
Give them an AI that knows the work you have done together and holds the boundaries you set. It knows more of that work after every session, and you read every conversation it has.
A generic chatbot has never met your client. Yours has.
The question that used to go to ChatGPT comes to you instead.
See the pattern, not just the session.
CoachNova reads across every session you run: the themes that keep returning, the goals that move, the tensions a client circles back to. What you were holding in your head is in front of you.
Your client watches the same arc build in their own view. And with coaches in our community we are setting up research into the tensions these patterns keep surfacing, so what the work shows gets sharper for all of us. See the research (opens in a new tab)
The hunch you had in session two, evidenced by session six.
Joanna found 24 more clients without looking for one.
"I really want to help as many people as I can. To influence more people, without it being a one to one ratio."Joanna Lovering, MA, executive presence coach and organisational psychologist, New York
Every one is someone she has already coached. They subscribe by the month: her AI, working from the sessions they did together, plus a session with her every two months. Priced for people who no longer need a weekly slot.
Count the people you have already coached. That number is where your second offer starts.
Three ways CoachNova works in your practice.
Deepen your own work, connect with your clients between and beyond sessions, expand to the people your calendar cannot hold.
Your prep and notes, done.
Session prep and notes, with patterns read against ICF PCC markers. Setup takes minutes. Nothing reaches your client until you decide.
You, in your client's pocket.
The app gives your client your private AI environment, built on your engagements together. You choose what you open up: messaging, your AI, every session note and transcript, and booking the next session.
See the full client experience → (opens in a new tab)
Bring past clients back. Welcome new ones.
A lighter way to keep serving the people your calendar cannot hold, month by month, at a price you set. A private AI per client, working from your recorded sessions. You read every conversation, and you can pause it any time. And because it serves past clients and new tiers, your top rate stays untouched.
See what Joanna earns from it →
Not sure which of the three is yours?
Bring it to the monthly discovery session, where coaches working out the same thing talk it through together.
Coaches around the world, in their own words.
Each of them is building an extended coaching practice: still there between and beyond sessions, still working when an engagement ends. These are the changes they name first.
when she is not there.
Their practices did not change overnight.
Every one of them started the same way you would: sixty free days, and every client they wanted to bring.
We build with coaches.
Five advisors keep us honest, from AI governance to coaching research.
Coaching changed the direction of both our careers long before we built anything. So we are building the company we wanted to exist: everyone deserves a coach, and AI in the hands of a great coach is how we finally get there. We build it with a growing group of coaches, and with Laura Foltina, Eric Vallone, Nirish Shakya, Thomas Marzano and Dr Roger Maitland.
What we promise you.
Your sessions only ever personalise your AI. We don't build a CoachNova coach from your transcripts.
Your control
- Session notes go out only with your approval.
- Your AI opens to a client only after you have tested it yourself, and it works within the boundaries you set.
- You can pause it, or step in, at any moment.
Privacy and safety
- Audio is not stored, and each client's sessions stay in their own private space.
- Your client's conversations with their AI are yours to read, and they know that from the start.
- EU-hosted, GDPR-aligned, and meets SOC 2 Type II standards.
Your ownership
- Your clients are yours. We don't coach them, and we don't sell to them.
- You set the price, and you keep the relationship.
- Your archive is yours to download. And delete means deleted, gone from our servers for good.
Depth or reach? You no longer have to choose.
Your calendar stops being the ceiling on your practice. The clients you have go deeper, the ones who finish stay reachable, and people who could never book an hour still get your thinking.
That is what an extended coaching practice looks like.
Stay close while you decide.
The modern coaching business, live
A free monthly discovery session. What is changing for coaching practices, and how coaches are growing with it.
The AI for Coaches Newsletter
What our coach community is learning, a coach worth knowing, where the research stands, and what is actually changing in AI and coaching.
Coaching that does not end when the hour does.
Every person who wants a coach should be able to reach one.