Your clients’ breakthroughs happen in and beyond sessions. Now your coaching does too.
Until now they worked those moments through alone, or with a chatbot that has never met either of you. Give them your AI instead: private to any client you coach, grounded in your sessions, in your voice, supervised by you.
With CoachNova, you can extend your coaching practice without extending your hours. Engagements that continue pay you monthly, and your reach and revenue grow with them.
Card at signup, first charge on day 61 for whatever is still active. Pause or cancel any client at any time.
I’m telling my chair tomorrow. I’ve rewritten the opening five times in my head and I still can’t pick one. Help me think it through.
Chris AIIn session two you said the restlessness only had a shape once you said it out loud. What is the version you would open with if you were not managing his reaction?
Identity beyond the role, session two
See your themes over time ›
Join 70+ coaches co-creating CoachNova with us. Meet them ↓
Coaches named six problems. We built six answers.
Playing through all six. Tap one to stay with it.
Arrive prepared. Leave without homework.
Prep, note-taking and follow-up add unpaid time around every session you run, and none of it is what your client is paying you for.
CoachNova builds your prep before the session, takes the notes during it, and reads patterns across sessions against the International Coaching Federation's PCC markers. A notetaker leaves you with a document. These notes become what your client's AI works from.
Coaches save 20 to 30 minutes for every hour coached, and walk into the next session already prepared.
Keep them moving.
Your client leaves the session clear on what they will do. By the next one, little has moved, and the first twenty minutes go on catching up.
CoachNova keeps their commitments in front of them. Your AI proposes the nudge, times it to land when it matters, and sends nothing until you approve it. They can write back, or think it through with your AI at eleven at night, the evening before the conversation they are dreading.
Your hour stops being catch up. They arrive further on than they left.
Say yes more often.
The engagement ends, and the client who still wants your support has to go without it, or take it to a chatbot that has never met you.
With CoachNova you can offer them your AI and your messages, with live sessions spaced further apart, or one anchor session when it matters. Every session you record adds to what your AI holds, so an offer to a client from three years ago is built on the work you actually did together. You set the price.
Joanna is bringing 24 past clients back this way. Her story ↓
Make yours the one they ask.
Between sessions, your clients already take their questions to a general AI. It has never met either of you and knows nothing of the work you have done together.
CoachNova gives them an AI that knows that work and holds the boundaries you set. It knows more after every session, and you read every conversation it has.
The question that used to go to ChatGPT comes to you instead, with your expertise behind the answer.
See the pattern, not just the session.
You can see a client changing across sessions, and nothing on paper shows it, to them or to whoever is paying for the coaching.
CoachNova reads across every session you run: the themes that keep returning, the goals that move, the tensions a client circles back to. Your client watches the same arc build in their own view. And with coaches in our community we are setting up research into the tensions these patterns keep surfacing, so what the work shows gets sharper for all of us. See the research (opens in a new tab)
The hunch you had in session two, evidenced by session six, in front of you and your client.
Joanna is bringing back 24 clients she had already coached.
She went to the people she had already coached with a monthly offer: her AI, personalised from the sessions they did together and supervised by her, plus a live session every two months. Twenty-four are coming on board, in batches over the next month. Priced for people who no longer need a weekly slot.
"I really want to help as many people as I can. To influence more people, without it being a one to one ratio."Joanna Lovering, MA, executive presence coach and organisational psychologist, New York
Count the people you have already coached. That number is where your second offer starts.
Three ways CoachNova works in your practice.
Deepen your own work, connect with your clients between and beyond sessions, expand to the people your calendar cannot hold.
Your prep and notes, done.
Session prep and notes, with patterns read against the International Coaching Federation's PCC markers. Setup takes minutes. Nothing reaches your client until you decide.
You, in your client's pocket.
The app gives your client your private AI environment, built on your engagements together. You choose what you open up: messaging, your AI, every session note and transcript, and booking the next session.
See the full client experience → (opens in a new tab)
Bring past clients back. Welcome new ones.
A lighter way to keep serving the people your calendar cannot hold, month by month, at a price you set. A private AI per client, working from your recorded sessions. You read every conversation, and you can pause it any time. And because it serves past clients and new tiers, your top rate stays untouched.
See what Joanna earns from it →
Not sure which of the three is yours?
Bring it to the monthly Coach Community Call, where coaches working out the same thing talk it through together.
Coaches around the world, in their own words.
Each of them is building an extended coaching practice: still there between and beyond sessions, still working when an engagement ends. These are the changes they name first.
when she is not there.
Their practices did not change overnight.
Every one of them started the same way you would: sixty days free, with as many clients as they wanted to bring.
We build with coaches.
Five advisors keep us honest, from AI governance to coaching research.
Coaching changed the direction of both our careers long before we built anything. So we are building the company we wanted to exist: everyone deserves a coach, and AI in the hands of a great coach is how we finally get there. We build it with a growing group of coaches, and with Laura Foltina, Eric Vallone, Nirish Shakya, Thomas Marzano and Dr Roger Maitland.
What we promise you.
Your sessions only ever personalise your AI. We don't build a CoachNova coach from your transcripts.
Your control
- Session notes go out only with your approval.
- Your AI opens to a client only after you have tested it yourself, and it works within the boundaries you set.
- You can pause it, or step in, at any moment.
Privacy and safety
- Audio is not stored, and each client's sessions stay in their own private space.
- Your client's conversations with their AI are yours to read, and they know that from the start.
- EU-hosted, GDPR-aligned, and meets SOC 2 Type II standards.
Your ownership
- Your clients are yours. We don't coach them, and we don't sell to them.
- You set the price, and you keep the relationship.
- Your archive is yours to download. And delete means deleted, gone from our servers for good.
Depth or reach? You no longer have to choose.
Your calendar stops being the ceiling on your practice. The clients you have go deeper, the ones who finish stay reachable, and people who could never book an hour still get your thinking.
That is what an extended coaching practice looks like.
Stay close while you decide.
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What our coach community is learning, a coach worth knowing, where the research stands, and what is actually changing in AI and coaching.
Coaching that does not end when the hour does.
More clients get your coaching, between and beyond sessions, and your calendar stays your own.